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注册新宝GG60秒:发朋友圈的快乐和挣钱一样

时间: 2020年06月05日 | 作者: Admin | 来源: 领研网(linkresearcher.com)


 [听力全文]


If you enjoy sharing all your likes and dislikes on Facebook, you’re definitely not alone: research finds that broadcasting personal opinions gives people the same sense of reward as earning money. The study is in the Proceedings of the National Academy of Sciences. [Diana I. Tamir and Jason P. Mitchell, "Disclosing information about the self is intrinsically rewarding"]


Study subjects had their brains scanned while they either talked about their opinions or judged the beliefs of another. And sharing their own point of view stimulated more activity in the reward-processing parts of the subjects’ brains.


In another experiment, participants got to choose among reporting their own opinion, judging someone else's opinion or answering a true or false question. And for each choice, they could earn varying amounts of money.


Rather than maximize their winnings by answering the questions that were worth the most cash, people preferred to talk about themselves—even though they sacrificed an average of 17 percent of their potential earnings to do it. For the participants, sharing personal information was its own reward.


Which means that people like comedian Patton Oswalt, who tweets photos of what he's having for lunch, probably feel like a million bucks.


—Sophie Bushwick



 [参考译文]


喜欢在社交网络上分享自己的个人喜恶?你不是一个人:研究发现,对外散布个人观点能给人一种和挣到钱类似的奖励感。这项研究被发表在《美国注册新宝GG院院刊》( Proceedings of the National Academy of Sciences)上。


受试者在谈论自己的想法或者评价别人看法的同时,研究人员对他们的大脑进行了扫描,发现个人观点的分享会刺激受试者大脑的奖励区域产生更多的活动。


在另一个实验中,受试者需要三选一完成任务:一是表达他们的个人观点,二是评价另一个人的观点,三是回答一个是与否的问题。对于每种不同的选择,他们相应地能挣取钱数不等的报酬。


相比于最大化自己的收益,也就是回答现金报酬最高的问题,人们更乐意谈论他们自己,即便为此他们需要为此牺牲17%的金钱收益。对受试者来说,分享个人信息就就是一种对自身的奖励。


这表明,像喜剧演员帕顿·奥斯瓦尔特(Patton Oswalt)这样的人,在推特上分享他午饭吃了啥并贴上照片的时候,可能有一种自己赚了上百万的感觉。


翻译 汐远